Two Psychological Televangelists

Canada has long been an incubator of ‘public intellectuals’ achieving international acclaim, from Marshall McLuhan to Malcolm Gladwell. Lately, two academic psychologists have cast nearly all rivals for public attention into the shade: Steven Pinker, evolutionary psychologist, language theorist, and popularizer of science-based humanism, and Jordan Peterson, psychoanalytical analyst of of individual abnormality and political pathology.

Both have Montreal connections. Pinker was born here (1954), and studied at Dawson College and McGill, before parting for several American Ivy League appointments and settling into a Harvard professorship, Peterson, eight years younger, after growing up and beginning his college life in Alberta, took his Ph.D. at McGill, He spent some years of his own at Harvard, but returned to Canada to teach at the U. of Toronto. Both show some stigmata of their age cohort. Pinker is a baby boomer from the classic boomer years, those entering late adolescence in the great upheaval decade of 1965-75, while Peterson is from the tail end of the boom, he and others in this age group entering their university years as the radical fevers of the late 1960s, while still burning, were being accompanied by second thoughts and multiple disillusions.

Ever since the 1920s, psychologists and psychoanalysts have made a great noise in the U.S. as a secular or quasi-secular new clergy. Most of the older generation were e’migre’ Europeans, Freudian or near-Freudian. Throughout the century, bookstores, newsstand magazines, and even mass circulation newspapers featured regular pontifications from Erich Fromm, Abraham Maslow, Bruno Bettelheim, Viktor Frankl, and Erik Erikson, all born around 1900. Maslow’s ‘hierarchy of needs’ invaded business courses in marketing; Bettekheim and Frankl drew on personal experience in Nazi concentration camps in theorizing about victims and their victimizers.  Erikson entranced some readers and exasperated others by providing ingenious but highly speculative interpretations of Martin Luther and Gandhi. Pinker and Peterson have probably outdone them all in at least immediate impact, however, able to reach a much wider audience through far more TV appearances and YouTube videos, Peterson having become an astonishing phenomenon on the latter.

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